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618大促前夕，彩电市场面临诸多挑战。一面承受整机成本上涨压力，产业链上游自20Q3起供需失衡
，玻璃基板、背光模组、芯片等零部件持续涨价；另一面承受市场经营压力，线上市场价格敏感度高，对涨价反应强烈，